https://thesmartsloth.com

YOUR STORE IS IN DIRE NEED OF ATTENTION

You really need to work on improving your store. Check out this audit for some improvement ideas.

Performance 52%

Features 29%

Sales & Marketing 100%

Content 100%

PERFORMANCE

For the purpose of this audit, we've mainly looked at how your product pages perform on mobile devices. Product pages get the majority of your store's traffic and they are usually the entry point in the store (via Google, Facebook, Instagram, email). Even more important: this is where the purchase decision happens. Smartphone traffic is already above 50% of the total web traffic, 95.1% of Facebook's users use a smartphone to access the app and Google has shifted to mobile-first indexing.

[1/3] OVERVIEW

A report published in 2017 by Akamai, the leading content delivery network, shows that an insignificant delay of 100-millisecond delay in website load time can hurt conversion rates by 7 percent. Even more, a two-second delay in web page load time increase bounce rates by 103 percent.

Total Load Time 8.766 seconds
Total Resources 208
Total Hosts 28
Resources Size 3.8 MB
Google Speed Test Score 77

We are using Google's PageSpeed Insights API to provide this KPI.

[2/3] APPS

Shopify is considered the leading ecommerce platform for web performance by various independent case studies. What we've noticed is that, while Shopify is extremely fast in itself, stores' performance is often affected by user-facing apps. Apps play a vital role in Shopify's ecosystem, however not all of them are truly optimized to improve user experience without affecting performance.

Installed 6

Apps found on your store:

Apps affecting your store's performance

Slowest loading
App Seconds
Ali Reviews ‑ Product Reviews 6.507
Trackify Facebook Pixel App 1.369
Mailchimp 1.347

Even though the browser is downloading apps in parallel, the apps' load time is affecting the overall load time of the page. The higher it is, the higher the negative effect.

Many files
App Files
Ali Reviews ‑ Product Reviews 5
Trackify Facebook Pixel App 3
Mailchimp 1

Every time an app is downloading a file to include in your store, it connects to its server and downloads it. Each file means an extra roundtrip between the app's server and the customer's browser.

Large size
App Size (kb)
Trackify Facebook Pixel App 5.5
Ali Reviews ‑ Product Reviews 5.0
Mailchimp 1.2

Customer-facing apps need to be extremely to avoid deteriorating your visitor's experience.

Want to know more on load time? Show full details. Hide details

You can see the same information in your Chrome browser, by right-clicking (or hitting CTRL+SHIFT+I), choosing Inspect, going to the Network tab and reloading the page. You might want to try also with force refreshing the page (CTRL+SHIFT+R on Windows, CMD+SHIFT+R on Mac), to clear the browser cache and see the load times as a customer that's visiting your store for thje first time.

Blocking
Resolving
Connecting
Sending
Waiting
Receiving
POST ListAccounts?gpsia=1&source=durations_metrics,c... 200 OK - 45 B
 
23ms
GET translate_ranker_20180123.model 200 OK - 2.5 KB
 
2ms
GET face-mask-maker-collagen-pill 200 OK - 51.1 KB
 
322ms
GET jquery.knob.min.js 200 OK - 3.5 KB
 
352ms
GET css?family=Arial:300,400,500,600,700 400 Bad Request - 665 B
 
385ms
GET jquery.ba-throttle-debounce.min.js 200 OK - 410 B
 
6ms
GET timber.scss.css?0 200 OK - 37.5 KB
 
2138ms
GET vendors.min.css?0 200 OK - 82.1 KB
 
634ms
GET express_buttons-646307822f46ed653e67b5a23f6b2e4... 200 OK - 70.3 KB
 
627ms
GET jquery.min.js?0 200 OK - 107.3 KB
 
637ms
GET app.js?0 200 OK - 219.2 KB
 
648ms
GET shopify_common-8ea6ac3faf357236a97f5de749df4da6... 200 OK - 765 B
 
557ms
GET jquery.redcountdown.js?0 200 OK - 2.5 KB
 
639ms
GET features-e87392afe29fe307282f4e6aad12cb4bcc2afe... 200 OK - 12.5 KB
 
2ms
GET jquery.tmpl.min.js?0 200 OK - 2.7 KB
 
2ms
GET jquery.products.min.js?0 200 OK - 877 B
 
2ms
GET jquery.pick.js?0 200 OK - 808 B
 
2ms
GET timber.js?0 200 OK - 25.7 KB
 
4ms
GET bootstrap-tooltip.css 200 OK - 3.3 KB
 
648ms
GET css?family=Arial:300,400,500,600,700 400 Bad Request - 665 B
 
18ms
GET currencies.js 301 Moved Permanently - 178 B
 
7ms
GET currencies.js 200 OK - 1.5 KB
 
1ms
GET hulkcode.js?0 200 OK - 1.8 KB
 
2ms
GET ga_urchin_forms-99e991855b3d8ddc69e625c68ab0579... 200 OK - 272 B
 
2ms
GET jquery.no.currencies.min.js?0 200 OK - 1.6 KB
 
2ms
GET vendor.css 301 Moved Permanently Ali Reviews ‑ Product Reviews 194 B
 
1186ms
GET grid.css 301 Moved Permanently Ali Reviews ‑ Product Reviews 194 B
 
1170ms
GET us.svg?0 200 OK - 649 B
 
2ms
GET ca.svg?0 200 OK - 571 B
 
2ms
GET sg.svg?0 200 OK - 537 B
 
2ms
GET gb.svg?0 200 OK - 476 B
 
2ms
GET eu.svg?0 200 OK - 406 B
 
2ms
GET au.svg?0 200 OK - 751 B
 
2ms
GET logo.png?0 200 OK - 6.8 KB
 
2ms
GET mobile_logo.png?0 200 OK - 39.1 KB
 
4ms
GET product-image-439765639_1024x1024.jpg?v=1528707013 200 OK - 126.8 KB
 
8ms
GET cart-button-icon.png?0 200 OK - 1.5 KB
 
2ms
GET checkout_icon.png?0 200 OK - 21.1 KB
 
3ms
GET topreasons_2_image.png?0 200 OK - 43.6 KB
 
5ms
GET topreasons_3_image.png?0 200 OK - 27.8 KB
 
4ms
GET topreasons_4_image.png?0 200 OK - 7.8 KB
 
2ms
GET topreasons_5_image.png?0 200 OK - 20.6 KB
 
3ms
GET shipping-times_small.png?15790463219331670855 200 OK - 3.1 KB
 
1ms
GET easy_returns_small.png?18284933676961159206 200 OK - 3.1 KB
 
1ms
GET product-image-479756807_300x300.jpg?v=1538978998 200 OK - 6.7 KB
 
2ms
GET product-image-479756814_large.jpg?v=1538979025 200 OK - 13.2 KB
 
2ms
GET product-image-654341790_300x300.jpg?v=1538946366 200 OK - 8.3 KB
 
2ms
GET product-image-698272572_large.jpg?v=1538946366 200 OK - 26.3 KB
 
4ms
GET Screen_Shot_2018-09-13_at_13.59.05_600x_e76153c... 200 OK - 58.4 KB
 
5ms
GET Screen_Shot_2018-09-13_at_13.58.18_600x_da509bf... 200 OK - 89.9 KB
 
7ms
GET product-image-670513213_300x300.jpg?v=1533140179 200 OK - 18.6 KB
 
3ms
GET product-image-568483671_300x300.jpg?v=1533294628 200 OK - 18.1 KB
 
3ms
GET product-image-568483680_large.jpg?v=1533294628 200 OK - 20.8 KB
 
3ms
GET product-image-439765639_grande.jpg?v=1528707013 200 OK - 48 KB
 
6ms
GET ff-checkout-single.png?0 200 OK - 68.3 KB
 
5ms
GET option_selection-fe6b72c2bbdd3369ac0bfefe8648e3... 200 OK - 3.1 KB
 
1ms
GET 60pcs-Dominoes-Set-Motorized-Train-that-Sets-Up... 200 OK - 2.2 KB
 
2ms
GET product-image-766801055_120x85.jpg?v=1540444658 200 OK - 985 B
 
2ms
GET image_600x_13ae3633-de9e-4065-adb2-b91dee357dd7... 200 OK - 1.7 KB
 
2ms
GET product-image-390714250_120x85.jpg?v=1533296408 200 OK - 13.1 KB
 
2ms
GET product-image-670513213_120x85.jpg?v=1533140179 200 OK - 9.2 KB
 
2ms
GET product-image-606367026_120x85.jpg?v=1533634886 200 OK - 1.6 KB
 
2ms
GET product-image-275662415_120x85.jpg?v=1532874201 200 OK - 1.5 KB
 
2ms
GET product-image-408093535_120x85.jpg?v=1535947865 200 OK - 1.8 KB
 
2ms
GET comment.js 301 Moved Permanently Ali Reviews ‑ Product Reviews 194 B
 
237ms
GET product-image-742286776_120x85.jpg?v=1534169834 200 OK - 1.8 KB
 
2ms
GET product-image-568483671_120x85.jpg?v=1533294628 200 OK - 2.7 KB
 
2ms
GET product-image-96658460_120x85.jpg?v=1531841850 200 OK - 13.6 KB
 
3ms
GET product-image-697337980_120x85.jpg?v=1531841826 200 OK - 9.3 KB
 
2ms
GET product-image-629107897_120x85.jpg?v=1531843859 200 OK - 2 KB
 
2ms
GET grid.css 200 OK - 4.4 KB
 
133ms
GET vendor.css 200 OK - 166 KB
 
164ms
GET comment.js 200 OK - 45.5 KB
 
21ms
GET trekkie.storefront.min.js?v=2017.09.05.1 200 OK - 13.1 KB
 
2ms
GET shop_events_listener-acf771159f9849ef6e5265782c... 200 OK - 2.1 KB
 
1ms
GET css?family=Poppins:300,400,500,600,700 200 OK - 509 B
 
19ms
GET ico-select.svg?5301064026298545244 200 OK - 381 B
 
2ms
GET fontawesome-webfont.woff2?5301064026298545244 200 OK - 77.2 KB
 
7ms
GET fire.png?5301064026298545244 200 OK - 4.1 KB
 
2ms
GET analytics.js 200 OK - 17.5 KB
 
177ms
GET fbevents.js 200 OK - 15.2 KB
 
201ms
GET 2039837656228272?v=2.8.42&r=stable 200 OK - 46 KB
 
170ms
GET ec.js 200 OK - 1.3 KB
 
2ms
GET collect?v=1&_v=j73&a=1692840454&t=pageview&_s=1... 200 OK - 35 B
 
2ms
GET collect?v=1&_v=j73&a=1692840454&t=event&ni=1&cu... 200 OK - 35 B
 
2ms
GET page?microSessionCount=1&pageType=product&visit... 200 OK - 43 B
 
303ms
GET track?variantId=13383782858810&themeId=44589449... 200 OK - 43 B
 
302ms
GET track?nt%3AredirectCount=0&resourceType=product... 200 OK - 43 B
 
154ms
GET session-attribution?themeId=44589449274µSe... 200 OK - 43 B
 
307ms
GET sdk.js 200 OK - 1.8 KB
 
7ms
GET icons.woff?5301064026298545244 200 OK - 17 KB
 
3ms
GET ajax-load.gif?12730148446180618072 200 OK - 723 B
 
1ms
GET dialog 200 OK - 1 KB
 
46ms
GET hotjar-1129659.js?sv=6 200 OK - 1.4 KB
 
828ms
GET beeketing.js?20190325 200 OK - 108 KB
 
226ms
GET is_installed?store_id=thesmartsloth.myshopify.com 200 OK - 30 B
 
243ms
GET collect?t=dc&aip=1&_r=3&v=1&_v=j73&tid=UA-13016... 200 OK - 35 B
 
275ms
GET ?callback=jQuery223008049597441198197_155347993... 200 OK - 171 B
 
494ms
GET cart.js 200 OK - 208 B
 
61ms
GET proximanova-regular-webfont.woff 200 OK - 25.6 KB
 
3ms
GET proxima_nova_bold.otf 200 OK - 65.2 KB
 
6ms
GET pxiByp8kv8JHgFVrLDz8Z1xlFQ.woff2 200 OK - 8 KB
 
16ms
GET is_installed?store_id=thesmartsloth.myshopify.com 200 OK - 31 B
 
43ms
GET json 200 OK - 171 B
 
389ms
GET sdk.js?hash=a768187220ae080abff073229fd6b139&ua... 200 OK - 58.7 KB
 
47ms
GET get_offer_table?pid=1440263503930&store_id=thes... 200 OK - 364 B
 
13ms
GET main-56badf8f8bf3c2ec11795d0b88be2dd7b5e4a1df0e... 200 OK - 4.1 KB
 
1ms
GET scripts-e0ca6dffca847763f28c33de56d81f4f5223125... 200 OK - 14 KB
 
2ms
GET json 200 OK - 171 B
 
93ms
GET modules-e39a5507cbb05f5d456097501c919882.js 200 OK - 85.7 KB
 
194ms
GET beeketing.1.daea96159ebc8ca090ad.js 200 OK - 4.7 KB
 
26ms
GET beeketing.3.56fdbb4e19e5fe99a916.js 200 OK - 10.4 KB
 
36ms
GET beeketing.137.36108fb79f918d2df40c.js 200 OK - 15.4 KB
 
80ms
GET beeketing.0.649399fe968dd757c85d.js 200 OK - 62.7 KB
 
34ms
GET box-d831eecf6f5411af024c3acd759add17.html 200 OK - 894 B
 
430ms
GET us.svg?5301064026298545244 200 OK - 649 B
 
2ms
GET ?id=2039837656228272&ev=PageView&dl=https%3A%2F... 200 OK - 44 B
 
445ms
GET ?id=2039837656228272&ev=ViewContent&dl=https%3A... 200 OK - 44 B
 
154ms
GET get_review?product_id=1440263503930&shop_id=975... 200 OK Ali Reviews ‑ Product Reviews 4.2 KB
 
1041ms
GET ?id=1555279454743054&ev=fb_page_view&dl=https%3... 200 OK - 44 B
 
448ms
GET dGhlc21hcnRzbG90aC5teXNob3BpZnkuY29t.json 200 OK - 1.4 KB
 
96ms
GET production.json 200 OK - 575 B
 
109ms
POST tr 200 OK - 0 B
 
2ms
GET d_vbiawPdxB.js?version=44 200 OK - 11 KB
 
216ms
GET beeketing.2.8daed6b943465d97bdb8.js 200 OK - 4.6 KB
 
18ms
GET beeketing.156.49b4872619502c781840.js 200 OK - 5.1 KB
 
17ms
GET review-unlike.png?f78c0f8355f5162d3eb2e4019ecf2112 200 OK - 450 B
 
24ms
GET review-like.png?bab1d5caa908b17ce9dd4d5079c7ef6e 200 OK - 465 B
 
31ms
GET pxiByp8kv8JHgFVrLCz7Z1xlFQ.woff2 200 OK - 7.9 KB
 
2ms
GET pxiByp8kv8JHgFVrLEj6Z1xlFQ.woff2 200 OK - 7.8 KB
 
2ms
GET pxiByp8kv8JHgFVrLGT9Z1xlFQ.woff2 200 OK - 8 KB
 
2ms
GET pxiEyp8kv8JHgFVrJJfecg.woff2 200 OK - 8 KB
 
2ms
OPTIONS visit-data?sv=6 200 OK - 0 B
 
475ms
OPTIONS content 200 OK - 0 B
 
336ms
GET loading-small.svg 200 OK - 356 B
 
4ms
GET avatar147.jpg 200 OK - 10.1 KB
 
7ms
GET avatar7.jpg 200 OK - 3.9 KB
 
27ms
GET avatar187.jpg 200 OK - 9.4 KB
 
27ms
GET avatar22.jpg 200 OK - 6.1 KB
 
7ms
GET avatar58.jpg 200 OK - 6.1 KB
 
9ms
GET avatar110.jpg 200 OK - 7.1 KB
 
28ms
GET avatar189.jpg 200 OK - 7.6 KB
 
38ms
GET avatar152.jpg 200 OK - 6.3 KB
 
9ms
POST content 200 OK - 87 B
 
629ms
GET styles.css?v=1553163187031672 200 OK - 15.8 KB
 
41ms
POST visit-data?sv=6 200 OK - 213 B
 
86ms
GET beeketing.142.c335b0b2105eae35d09e.js 200 OK - 6 KB
 
28ms
GET beeketing.4.f8d64f1fc34935a40505.js 200 OK - 11.4 KB
 
7ms
GET beeketing.146.b09e234b38ca4c5331d4.js 200 OK - 3.5 KB
 
36ms
GET UTB8cb4Mf1vJXKJkSajhq6A7aFXaz.jpg 200 OK - 71.7 KB
 
502ms
GET UTB8A4TGv0oSdeJk43Owq6ya4XXaj.jpg 200 OK - 116.5 KB
 
651ms
GET UTB8FcbVvODEXKJk43Oqq6Az3XXa1.jpg 200 OK - 118.8 KB
 
530ms
GET cross_domain_static.html?v=1553163187031672 200 OK - 1.2 KB
 
75ms
GET styles.css?v=1553163187031672 200 OK - 1.3 KB
 
6ms
GET actions.json?distinct_id=9904024_1553479942785_... 200 OK - 12 B
 
487ms
GET cart.js?v=1553479943148_47 200 OK - 208 B
 
8ms
GET 456e2618b4bdf092be05052924018c57.svg 200 OK - 850 B
 
23ms
GET 9904024 200 OK - 557 B
 
842ms
GET messenger-iframe.beeketing.com 200 OK - 317 B
 
297ms
GET track?eventType=track&firstSeen=2019-03-25T02%3... 200 OK - 43 B
 
21ms
GET beeketing.js?shop=thesmartsloth.myshopify.com 200 OK - 108 KB
 
34ms
GET app.a7822481.css 200 OK - 129 B
 
35ms
GET app.b6969a5f.js 200 OK - 3.1 KB
 
38ms
GET chunk-vendors.f3aa9458.js 200 OK - 74.3 KB
 
43ms
GET thesmartsloth.myshopify.com?shop=thesmartsloth.... 200 OK Trackify Facebook Pixel App 4.2 KB
 
509ms
GET xfbml.customerchat.js?_=1553479943797 200 OK - 73.3 KB
 
192ms
GET comment.js?v=v3.3&shop=thesmartsloth.myshopify.com 301 Moved Permanently Ali Reviews ‑ Product Reviews 194 B
 
765ms
GET ws 0 - -1 B
 
837ms
GET favicon.png?0 200 OK - 15.3 KB
 
22ms
GET f50425a50b9d0c8ee82042ad1.js?shop=thesmartsloth... 200 OK Mailchimp 1.2 KB
 
857ms
GET d_vbiawPdxB.js?version=44 200 OK - 11 KB
 
9ms
GET customerchat.php?app_id=&channel=https%3A%2F%2F... 200 OK - 142.7 KB
 
638ms
GET comment.js 200 OK - 45.5 KB
 
30ms
GET cart.json 200 OK - 208 B
 
8ms
GET 1qEXJuoTgrv.js 200 OK - 18.7 KB
 
169ms
GET 2EBhMmgCQpB.css 200 OK - 6.1 KB
 
157ms
GET RWeKAf7PnYb.js 200 OK - 72.5 KB
 
178ms
GET S1N__GsxyKI.css 200 OK - 1.3 KB
 
155ms
GET ?pd_id=1440263503930 200 OK Trackify Facebook Pixel App 526 B
 
212ms
GET CKqFTTCCVLB.css 200 OK - 28.9 KB
 
9ms
GET yRG4qyRJUTE.css 200 OK - 18.8 KB
 
10ms
GET lovkVC-_mcZ.css 200 OK - 4.4 KB
 
7ms
GET epe8DAGm0Z_.css 200 OK - 2.2 KB
 
9ms
GET cart.json 200 OK - 208 B
 
7ms
GET RiFn2OpOJ5o.css 200 OK - 5.4 KB
 
8ms
GET DKz9aVUK_ch.css 200 OK - 1.1 KB
 
8ms
GET ZmrLyuWpAdy.js 200 OK - 12.6 KB
 
11ms
GET ?id=2039837656228272&ev=ViewContent&dl=https%3A... 200 OK - 44 B
 
1ms
GET N4R1t9KwXkZ.js 200 OK - 12.8 KB
 
8ms
GET JJnQ7ApTxFp.js 200 OK - 36.3 KB
 
10ms
GET B4RyEqoklXb.js 200 OK - 21.3 KB
 
8ms
GET uZ5cWKWELH4.js 200 OK - 61.9 KB
 
15ms
GET wAsHYLi4HM-.js 200 OK - 19.5 KB
 
16ms
GET ?pd_id=1440263503930&total_price=0&ajax=1&rrtra... 200 OK Trackify Facebook Pixel App 826 B
 
218ms
GET urUBSREw3rA.js 200 OK - 4.8 KB
 
47ms
GET a3dKFWuNDr-.js 200 OK - 108 KB
 
26ms
GET vTBxVGPohUW.js 200 OK - 6.2 KB
 
7ms
GET 6ATo6vgWqiI.js 200 OK - 36.1 KB
 
10ms
GET 90W5iEIdSAh.js 200 OK - 27.6 KB
 
8ms
GET X1gwk-10Bx2.js 200 OK - 15.1 KB
 
7ms
GET 4c56_sYLseJ.js 200 OK - 1.9 KB
 
7ms
GET D-zdHPjIujq.js 200 OK - 2 KB
 
36ms
GET al1qgQ4rag4.js 200 OK - 3.8 KB
 
7ms
GET -kVbNZ4VQmk.js 200 OK - 60.8 KB
 
11ms
GET d_vbiawPdxB.js?version=44 200 OK - 11 KB
 
10ms
GET 34984656_629157790750814_1617112490397663232_n.... 200 OK - 12.2 KB
 
167ms
GET qfc.woff2 200 OK - 1.5 KB
 
24ms
POST bz 200 OK - 98 B
 
104ms

[3/3] OTHER ISSUES

Image Sizes

Optimize images to reduce their size by 65.5KiB (35% reduction).

Properly formatting and compressing images can save many bytes of data.

Files Not Found

You have no not found requests.

Console Errors

SEVERE https://fonts.googleapis.com/css?family=Arial:300,400,500,600,700 - Failed to load resource: the server responded with a status of 400 (Bad Request)

SEVERE https://fonts.googleapis.com/css?family=Arial:300,400,500,600,700 - Failed to load resource: the server responded with a status of 400 (Bad Request)

SEVERE https://geoip-db.com/json/?callback=jQuery223008049597441198197_1553479938610&_=1553479938611 0:15 Uncaught SyntaxError: Unexpected token :

Store FEATURES

We identify if your store has certain features deemed as important to increase your conversion rate. We might not be able to identify all the apps hence your store's features grade might be smaller (please contact us if this is the case).

Product Reviews

Product reviews are a must for every online store. Roughly two-thirds (67%) of weekly online shoppers say they nearly always read customer reviews before buying new items, according to a recent study done by Pew Research Center.

  • FOUND: we were able to identify this feature on your store.

Currency Converter

When you are selling globally, currency converting is vital. It lets the customers shop in their local currency and better understand the priced. Not having a currency converter is definitely affecting your conversion rates - a recent survey polling customers in Canada, the UK, Australia, and Germany showed that an average of 92.2% of survey respondents said they would prefer to shop and make purchases on websites that price products in their local currency. Even more, an average of 33% of those who responded to the survey said they were likely to abandon a purchase if they discovered that the pricing is in USD only.

Recent Sales

Seeing recent purchases from other customers is like seeing people purchasing in a crowded store. Nothing motivates a buyer more than seeing what others have bought. It shows that you're an authentic store. It shows that people trust you. Most importantly, it shows that people want your products.

Cart Reserved

The average cart abandonment rate is a whooping 77%.Showing a coundown timer in the cart, informing the customer that the products have been reserved and that he/she has only 5 or 10 minutes to purchase, reduces cart abandonment. A must-have for online stores.

Countdown Timer

Heard of Fear of Missing Out? It was proven by various case studies that adding a countdown timer helps increase the conversion rate.

Trust Seals and Badges

Research has shown that even basic trust seals carry weight in the consumer decision to trust purchasing from a brand. A case study by VWO.com (the leading A/B testing and conversion optimization platform) shows an increase by 72% in conversion rate when you establish credibility with a trust badge

  • FOUND: we were able to identify this feature on your store.

Cookies Bar

SALES & MARKETING

There are a few things you need to make sure they're .

Discounted products

25% of your products are currently on sale.

You don't want to have neither too many nor too few products on sale.

Remarketing

Google Analytics tracking - found

Facebook Pixel - found

If you run a general store, you might want to use an app to add several different pixels to your store. This way you can create separate audiences, that do not overlap and do not affect your future targeting.

Social media

  • facebook.com found
  • twitter.com found
  • instagram.com found
  • plus.google.com not found
  • pinterest.com found

CONTENT

We're checking your store for a few very important pages, that help your customers trust purchasing from you. We've studied the best practices and share our recommendations with you. We only work well for English websites for now.

Shipping page

Baymard Institute, the leading authority on usability testing, considers high shipping costs as the #1 reason for cart abandonment. Consider presenting your pricing policy in a dedicated page, where customers can find clear, transparent details.

  • FOUND: we were able to identify this page on your store.

Contact page

Not having an option to contact the merchant is the biggest deterrent for a customer to purchase from you. You can use a live-chat app such as Facebook's Chat Messenger Plugin, but it's also a best practice to have a dedicated contact page, with a contact form, details of your company such as address and incorporation number and a phone number.

  • FOUND: we were able to identify this page on your store.

About page

For too many online companies the About Us page is the elephant in the room, and often the most awkward thing to write. It's a shame because analytics often shows the page as one of the most frequented on any website.

  • FOUND: we were able to identify this page on your store.

Privacy page

Make sure your business complies with the law and encourages customer trust. Especially in the light of the General Data Protection Regulation (GDPR), you need to have a privacy policy in place, to protect your company and your customers.

  • FOUND: we were able to identify this page on your store.

Returns page

66% of shoppers review a retailer’s return policy before making a purchase, according to a UPS study. Having a return policy is an ecommerce best practice. List your return, exchange and refund policies in a clear, easy-to-understand language.

  • FOUND: we were able to identify this page on your store.

Unhappy with your sales?

Find out how optimized your Shopify store is. We will provide a full report with improvement ideas, tips and tricks.